Vodafone Mobile App For Android

Vodafone Ringback tone is an Android app that can surprise users callers by playing them their favorite song. See how it works.

usability research
UX and UI design
web development

About the client

Vodafone is one of the largest telecommunications companies providing a wide range of services to both consumer and enterprise customers. They offer Mobile, Fixed, and TV to their consumer customers and are an industry leader in IoT, delivering deject, security, and carrier services to enterprise customers.

They differentiate themselves from the competitors through continued investments in network infrastructure on a global scale and excellent customer experience.

xxx+

years present on the telecom market

30

countries where Vodafone owns and operates networks

450,000,000

customers around the world

fifty

countries where Vodafone has partner networks

About the project

The project goal was to introduce Ringback tone engineering to the end-users of the Vodafone services. The only considered platform at that time was the Android application, and so that is what we focused on.

The app itself had two main functionalities, users could buy and gear up their called vocal as the dedicated Ringback tone, or they could simply record a message and surprise their callers that way. Or both. Observe out more in the full example below.

Fun features

During the customer workshops, we developed several fun features – that human activity as a hook for the end-users.

Delight and entertain

Users can choose a song to delight their callers with and assign it to ane or all of their callers.

Tape your message

Users can record a 5-second message and assign it to a caller, it can be merely the recording or a combination of a recording and a song.

Even add voice filters

Users tin choose Voice filters – another fun pick in the app, and they can choose between them and surprise their callers even more than. To delight their callers with and assign it to 1 or all of their callers.

User flows

Each app has a few primary user flows, sometimes chosen the crimson routes. The scarlet route experience must exist seamless.

One

Choose betwixt iii assigned options, All callers, Groups, or individual callers

Two

Assign a vocal and/or a voice message

Iii

Prelisten caller experience

Results

We ever strive for numbers that tin can confirm our work, metrics never lie.

Services utilized

Project strategy

client workshop
research
defining MVP
characteristic set

UX & UI design

information architecture
user personas
user experience
prototyping
UI pattern

Similar what you run into here?

We should make it impact

Source: https://pointjupiter.com/work/vodafone/

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